Michael McShane is R23 Law's Fractional CMO, leading the firm's marketing function since inception. He owns it end-to-end — strategy, brand, search visibility, paid media, vendor management, and the weekly reporting cadence the partners run the firm by. One seat at the table, accountable for the whole funnel, rather than three retainers pointing at each other.

Hailing from a family of lawyers in his native Ireland, Mr. McShane discovered his true talents lay in marketing and strategy after immigrating to the United States. He founded the boring digital co. — a US-based, founder-led practice that builds quiet, durable marketing operations for small professional firms across legal, medical, and financial services. R23 Law is one of the firms boring.digital operates inside. Today, R23 ranks #1 in Los Angeles for the searches that bring consumers in — built from zero in eighteen months, against firms with hundred-person marketing departments.

Mr. McShane earned an MBA in Marketing Strategy from San Diego State University, and a BA in Marketing/Media from Liverpool John Moores University. He also brings a wealth of industry experience, including leading high-impact campaigns for various national luxury, entertainment, and hospitality brands. Outside of work, Mr. McShane is a life-long skier of the Swiss Alps; dedicated family man (two french bulldog puppies and a surgeon wife); and one of the most rabid supporters for his football club in the Stretford End of Salford.